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Paid Social Portfolio

La preuve par les creatives

My Past Ad Creatives

A Meta Ads creative archive showing the paid social assets I produced, and the operating system I used to guide research, creative briefs, testing rules, and iteration.

All displayed creatives produced by me Meta Ads / social app acquisition Four-type creative framework
Editorial visual showing social ad creative strategy and performance assets Creative Direction

I led the paid ad workflow from competitive research to deployable creative assets: defining the research framework, writing creative briefs, and deciding the creative mix behind each testing batch.

Creative Framework

My Four-Type Creative Framework

Social app creatives are not only about looking polished. They need to answer quickly: why should I download, who will I meet, is this safe, and does this fit my identity?

01

Type 1 — Branding

Owner: design team, under my creative direction.

Build trust and premium product quality for high-intent social scenarios, with consistent visual language across paid touchpoints.

02

Type 2 — Meme / Native

Owner: team member / subordinate execution, strategy directed by me.

Use low-cost social observations for prospecting, fast CTR signal discovery, and platform-native language.

03

Type 3 — UGC + KOL

Owner: KOL selection and creative angle led by me with team support.

Create authenticity, reduce the psychological barrier of meeting strangers, and increase trust before conversion.

04

Type 4 — Hook / Emotional Situation

Owner: I led the concept direction, then assigned execution by asset type.

Use the first one to three seconds to activate loneliness, curiosity, desire, identity fit, safety reassurance, or social proof.

Type 1 - Branding

Branding Creatives

These assets establish trust, product polish, and a more premium app impression while keeping the creative language consistent enough for repeated paid exposure.

Branding Meta ad creative 01
Branding

Branding Creative 01

Branding Meta ad creative 02
Branding

Branding Creative 02

Branding Meta ad creative 03
Branding

Branding Creative 03

Branding Meta ad creative 04
Branding

Branding Creative 04

Branding Meta ad creative 05
Branding

Branding Creative 05

Branding Meta ad creative 06
Branding

Branding Creative 06

Branding Meta ad creative 07
Branding

Branding Creative 07

Type 2 - Meme / Native

Meme And Native-Feeling Creatives

This category was built for low-cost prospecting: test the social observation, make the first read feel native to the platform, and identify angles with stronger CTR potential.

Meme native Meta ad creative 01
Meme / Native

Native Creative 01

Meme native Meta ad creative 02
Meme / Native

Native Creative 02

Meme native Meta ad creative 03
Meme / Native

Native Creative 03

Meme native Meta ad creative 04
Meme / Native

Native Creative 04

Meme native Meta ad creative 05
Meme / Native

Native Creative 05

Meme native Meta ad creative 06
Meme / Native

Native Creative 06

Meme / Native Video

Native Video 01

Meme / Native Video

Native Video 02

Meme / Native Video

Native Video 03

Type 3 - UGC + KOL

UGC And KOL-Style Creatives

UGC and KOL-style ads reduce the distance between the viewer and the product. The goal is to make the app feel lived-in, socially safe, and easier to imagine downloading.

UGC + KOL

UGC Creative 01

UGC + KOL

UGC Creative 02

UGC + KOL

UGC Creative 03

UGC + KOL

UGC Creative 04

UGC + KOL

UGC Creative 05

UGC + KOL

UGC Creative 06

Paid Ad Operating System

How I Led The Team From Research To Scalable Ads

The value of these creatives is not direct copying. It is the process behind them: research, testing, team execution, and data iteration until an idea becomes a deployable paid asset.

Role Split

Manager / Me - Strategy

Defined the competitive research framework, wrote creative briefs, decided each creative batch composition, and set graduate / pause / scale rules.

Team Member / Subordinate - Execution

Surveyed Tinder and Bumble creatives in the US market, analyzed hooks, CTAs, comments, reactions, and produced meme / UGC / hook references.

Design / Product Team - Brand Consistency

Supported branding assets and maintained visual consistency so performance testing could still feel aligned with the product.

From Competitors To Creatives

01

Competitor Research

Deconstruct hook, character, pain point, CTA, and comment patterns from competitor ads.

02

KOL / UGC Selection

Select creators and formats that match Gen Z social language and feel conversion-ready.

03

Creative Classification

Separate assets into prospecting and evergreen groups, then allocate budget by objective.

Graduate

Move strong hooks or audience angles into broader testing.

Pause

Stop weak first-three-second hooks before they dilute budget.

Scale

Increase spend only after cost efficiency and creative signal are stable.

These assets show how I let a team use research, testing, and data iteration to build creatives that could convert. The final creative language was then calibrated for the target market and premium social positioning.