Avg. CPI
Meta Ads Dec 2025, stable cost control in competitive markets.My Positioning
Adeleine Wang
Digital Advertising & Growth Marketing
Cross-Border Performance × Market Insights × Scalable Growth
Bilingual: English + French
Meta Ads Creative Archive
My Past Ad Creatives
A dedicated page for my past Meta ad creatives, organized by my four-type paid social framework and the team workflow I led from competitive research to scale rules.
Let the numbers speak
Results Speak Louder Than Words
Presenting the most compelling numbers first through a clean, evidence-based structure.
Total Installs
Single-month installs validating paid acquisition efficiency.Total Spend
Precise budget allocation with ROI-driven bidding strategy.US Market Share
The United States reached 17.48% of total traffic and became the number one market globally.SEO Traffic Share
Organic search accounted for 55.48% of total traffic during the main growth phase.AI Search Citations
Cross-platform AI search citations secured within two weeks through AEO and content refinement.Notable Achievements - Part 1 of 2
Search & Growth Systems
Showcasing how I integrate fragmented execution into cohesive growth systems, from SEO visibility to AI search citations and paid acquisition.
1. AI Growth - Global AEO/GEO Strategy & US/EU Market Expansion
Ownership: Led independently
Scope: strategy, information architecture, SEO execution
Core objective: Establish the product's organic search advantage in global markets and build visibility across emerging AI search engines.
Key actions: Executed AEO strategy, strengthened page structure, and improved landing page experience for Gen Z users through technical optimization and content refinement.
Results: Achieved 870+ AI engine citations in two weeks, drove 59.1K clicks and 2.18M impressions in three months, sustained an average Google ranking position of 6.4, and established the United States as the top global traffic source.
2. Content Marketing - Building a Gen Z Trend Blog & AIGC Strategy from Scratch
Ownership: Led editorial strategy
Collaboration: cross-functional content and design input
Core objective: Build a high-calibre, in-depth content channel to attract global traffic through Gen Z topics and AI trend analysis.
Key actions: Produced in-depth reports on youth wellbeing, social safety, mental health, and AI trends while translating complex social psychology into intuitive, refined visual content.
Results: Generated over 1.06 million global impressions in a single month and reached a Google Search Console milestone of 17K clicks in 28 days, alongside strong dwell time and sustained SEO visibility.
3. High-Performance Cross-Border Acquisition Strategy & Data Optimization
Ownership: Performance lead
Collaboration: worked with creative and paid media stakeholders
Core objective: Build a scalable paid acquisition system targeting iOS users in highly competitive markets such as the US and UK.
Key actions: Monitored audience distribution via Meta Ads backend data, identified the core converting audience, and used A/B testing plus creative testing to optimise CPI.
Results: Successfully maintained a low CPI across US and UK markets while using data reports to analyse acquisition costs by age group and gender for more sustainable efficiency.
ChatGPT visibility performance
Evidence of AI engine visibility growth and citation traction.
Evergreen campaign performance
Paid acquisition proof with cost-per-install comparison by audience segment.
Befriend editorial engine
The Gen Z trend blog supporting search growth, authority building, and session depth.
Role: editorial strategy, content architecture, and growth-led publishing system.
Editorial authority page
High-intent content designed to rank, convert, and build trust in sensitive search categories.
Role: SEO framing, content direction, and conversion-aware editorial structure.Proof of Performance - Paid Acquisition
Paid Acquisition, Driven by Data
Clear separation of campaign overview, audience insight, and key takeaways to keep the narrative sharp and readable.
Meta Evergreen iOS Round 1
Performance view for install volume, efficiency, and early creative-market fit.
Omnichat paid creative
Paid media creative built to support B2B acquisition and localization objectives.
LinkedIn key visual
Professional campaign asset supporting thought leadership and funnel conversion.
Blog performance & event CTA
Content-led call-to-action assets connecting editorial traffic to campaign conversion goals.
Global SEO Visibility
Search Console Evidence Across Markets
A multilingual SEO footprint with strong positioning across the United States, France, Germany, Australia, and broader global markets.
GSC performance over 3 months
Momentum in clicks, impressions, and visibility over a focused growth period.
17K click milestone
Search impact milestone demonstrating content-market fit and scaling demand capture.
US 3-month growth view
Performance trend supporting the United States becoming the strongest market.
France, Germany, Australia
Cross-market SEO traction demonstrating multilingual execution beyond a single region.
Original Writing
French Writing, Written by Me
This piece is not translated filler. It reflects my own French-language writing and editorial positioning, which matters for credibility in multilingual content strategy.
Compatibilite amicale des signes astro
French editorial content written by me, demonstrating multilingual storytelling and native-feeling cultural tone.
Role: written independently in French, not machine-translated from an English source.
Market penetration analysis
Performance storytelling that turns raw data into clear, executive-ready narrative.
Editorial product thinking
Blog structure designed as a long-term authority and retention system rather than a disposable content feed.
Gemini performance view
Additional AI search proof that supports broader answer-engine optimization work.
Design Collaboration & Front-end Execution
Working with a designer, then building the hero myself
This section highlights how I collaborate with designers, translate visual direction into front-end structure, and write the final hero copy and CTA logic myself. The implementation below preserves the visual energy while keeping the app-store links precise and production-ready.
Preview of the live hero module
I worked from a collaborative design direction, then wrote the hero structure, copy hierarchy, CTA placement, and responsive behaviour for the final implementation.
Code I wrote for the Hero section
The code below shows the actual front-end structure and CTA behaviour for the Befriend hero banner, with the presentation copy kept fully in English.
<style>
:root{
--section-w: 960px; --section-h: 339px;
--pad-x: clamp(32px, 6vw, 80px); --pad-y: clamp(24px, 4vw, 48px);
}
[data-bef-hero]{
position:relative;overflow:hidden;display:grid;place-items:center;
isolation:isolate;border-radius:12px;background:#fff;
width:var(--section-w);height:var(--section-h)
}
[data-bef-hero] .bef-bg{
position:absolute !important;inset:0 !important;width:100% !important;
height:100% !important;object-fit:cover !important;
object-position:70% 50% !important;display:block !important;
z-index:0 !important;pointer-events:none
}
[data-bef-hero]::before{display:none}
[data-bef-hero] .bef-inner{
position:relative;z-index:2;width:100%;height:100%;
padding:var(--pad-y) var(--pad-x);display:flex;flex-direction:column;
justify-content:flex-start;align-items:flex-start;color:#111;
font-family:'Anton',system-ui,-apple-system,Segoe UI,Roboto,Helvetica,Arial,sans-serif;
box-sizing:border-box
}
[data-bef-hero] .bef-copy{max-width:560px}
[data-bef-hero] .bef-title{
font-family:'Anton',sans-serif;line-height:.95;letter-spacing:.4px;
font-size:48px;margin:0 0 12px;color:#111
}
[data-bef-hero] .bef-sub{
font-family:'MD system',system-ui,sans-serif;font-size:18px;
font-weight:400;line-height:1.3;margin:0 0 35.9008px;color:#111
}
[data-bef-hero] .bef-cta{
position:absolute;bottom:61px;left:var(--pad-x);display:flex;gap:14px
}
[data-bef-hero] .bef-badge{
display:inline-flex;align-items:center;justify-content:center;
width:175.47px;height:56px;transition:transform .16s ease
}
[data-bef-hero] .bef-badge:hover{transform:scale(1.06)}
[data-bef-hero] .bef-badge img{
height:100% !important;width:auto !important;display:block !important
}
</style>
<section data-bef-hero aria-label="BeFriend hero banner">
<img class="bef-bg"
src="https://befriend.cc/wp-content/uploads/2025/08/Group-1205.png"
alt="BeFriend app hero banner with Gen Z teens enjoying anime, manga, and pop music" />
<div class="bef-inner">
<div class="bef-copy">
<h1 class="bef-title">Ready to connect?</h1>
<p class="bef-sub">A space for real friendships — no pressure, no pretending.</p>
</div>
<div class="bef-cta">
<a class="bef-badge bef-badge--ios"
href="https://apps.apple.com/us/app/befriend-make-new-friends/id1537012560"
target="_blank" rel="noreferrer noopener">
<img src="https://befriend.cc/wp-content/uploads/2025/04/normal-1.webp"
alt="Download on the App Store" />
</a>
<a class="bef-badge bef-badge--android"
href="https://play.google.com/store/apps/details?id=com.guppir.swipr"
target="_blank" rel="noreferrer noopener">
<img src="https://befriend.cc/wp-content/uploads/2025/04/normal.webp"
alt="Get it on Google Play" />
</a>
</div>
</div>
</section>Side Project
Netflix Anime Top 10 Taiwan
A small front-end project I built to practice productized content presentation: a Netflix-inspired anime ranking page with Chinese-first content, an English toggle, thumbnails, summaries, and a weekly Monday 9:00 AM update countdown.
Chinese-first entertainment ranking page
I designed and shipped a static GitHub Pages project that turns a simple anime Top 10 list into a browsable product experience, with bilingual UI switching and ranking-card interactions.
Scope: HTML, CSS, JavaScript, JSON data structure, language toggle, countdown logic, and GitHub Pages deployment.